GTM Engineer / Outbound Systems

I don't run campaigns.I build the systemsthat run them.

Clay enrichment pipelines, signal-based targeting, AI-driven copy, and multi-channel sequencing - architected from zero, owned end to end.

Riyaz Khan  ·  a decade leading revenue teams before this
clay.enrich() smartlead.send() heyreach.sync() claude_code via terminal
About me

The engineer behind
the outbound

Most people want to scale what already works. I am built for what comes before that.

After a decade of building and leading revenue teams - managing large sales pods, getting promoted at every company I worked at, and closing deals myself - I kept finding myself most engaged when I was building the system from zero. The routing logic. The enrichment workflow. The sequence that did not exist yesterday and booked three meetings by morning.

That realization changed my direction. For the last year, I have been building outbound systems for B2B SaaS companies from scratch - now as GTM Engineer at Omnibound AI, architecting Clay-based outbound infrastructure for US and Canada markets.

I have seen both sides of the table. A decade on the sales floor - managing teams, closing deals, watching pipelines break in real time. Now I build the systems that prevent that from happening.

For automation and API integrations, I work with Claude Code via terminal at an advanced level - connecting tools that do not natively talk to each other, without needing a developer.

// operating principle
gate.every(paid_agent)
  .behind(zero_credit_formula)
// no credits on bad rows
Clay architecture Signal-based targeting Claude Code · terminal API integrations Deliverability infra
Systems built

Currently at Omnibound AI

GTM Engineer - Revenue Operations, building Clay-based outbound infrastructure for US and Canada B2B SaaS markets.

Clay enrichment pipeline

ICP qualification, data freshness gating, and company ownership validation - all controlled by zero-credit formula conditions to keep enrichment cost at minimum.

Signal-based Claygent agents

gpt-4.1-mini agents for competitor intelligence, buyer question generation, and live AI citation checks - clean structured output at under 1 credit per row.

Three-email outreach sequence

Written entirely as formulas inside Clay - deterministic copy variation per company, two angles routed by send status, no AI-template feel.

Automated copy guardrails

Name validator, competitor sanity check, category clean, and copy validator - scanning every email before it reaches the sending queue.

Multi-channel outbound

Smartlead email sequences connected with HeyReach LinkedIn outreach across rotating mailboxes - deliverability managed via Dynadot and Inboxkit.

Lead sourcing and mapping

Apollo and Apify (G2 scraping) for target databases - deduplicated, ICP-qualified, and email-verified before feeding into live campaigns.

95%+ open rate on Day 1 of campaign launch across US and Canada B2B SaaS marketing leaders.

Stack

What I build with

Enrichment, sequencing, signal detection, and automation - the full GTM engineering stack.

Enrichment & data
Sequencing & deliverability
Automation & AI
Career

Career timeline

9 years building and leading revenue teams - now building the systems they run on.

Resources

Built for the GTM community

Reference material I built and use - shared in case it helps others doing this work.

Certifications
Contact

Let's talk about what you're building.

Always happy to talk shop about GTM systems, Clay, and outbound.

riyaz@gtm ~ %
# whoami
role: GTM Engineer @ Omnibound AI
builds: outbound systems, end to end
background: 9y B2B sales leadership
open_to: GTME · RevOps · founding SDR/AE
region: remote · US-focused

# next
$ reach_out